Get to know me.

Bianca Ungerman

Vice President of Marketing & Business Development,
The Koolik Group at Compass

Candidate for Master of Business Administration degree,
Kellogg School of Management, Northwestern University

The secret to my competency has always been play. My marketing career truly started when I first opened MS Paint as a five-year-old child. My strength in building teams is rooted in being the middle of three girls. I attribute my success to my sense of wonder and passion for lifelong learning.

Ask me about:
- Creating a warm workplace culture
- Organizing chaos through processes
- Managing big personalities

linkedin.com/in/biancaungerman

Check out my resume

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Check out my resume ↓

EDUCATION

2024-PRESENT         KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY                                    Chicago, IL

Candidate for Master of Business Administration degree, December 2027 

  • Major: Marketing, Managing Organization
  • Member: Women’s Business Association, Marketing Club        

2013-2017               ROSEN COLLEGE OF HOSPITALITY, UNIVERSITY OF CENTRAL FLORIDA                                            Orlando, FL

Bachelor of Science

  • Major: Hospitality Management 
  • Leadership Positions: LEAD Scholars Academy Secretary, Knights Go Pink Bras for a Cause Event Producer, Rosen College Peer Outreach Mentoring Program (POMP) Mentor
  • Study Abroad: Culinary and culture program across Monaco, Italy, France, Germany, and Switzerland.

Experience

2019-Present         COMPASS, INC (THE KOOLIK GROUP)                                                                                                             Boca Raton, FL

  • VP of Marketing & Business Development, 2023 - Present

    • Lead a cross-functional team of sales, marketing, and operations professionals to align brand messaging, streamline workflows, and improve efficiency across departments.
    •  Execute omnichannel advertising campaigns, leveraging data analytics to optimize automation, enhance brand engagement, and improve marketing efficiency.
    • Optimized marketing and operational budgets, strategically allocating resources to maximize ROI and improve P&L efficiency across digital, print, social and experiential campaigns.

  • Director of Marketing, 2021 - 2023

    • Developed targeted advertising, PR, promotions initiatives that generated a 500% annual ROI, contributing to a total sales volume exceeding $600M.
    • Designed and launched a client retention program, leveraging consumer insights and segmentation strategies, achieving an 11:1 ROI and enhancing customer loyalty.
    • Spearheaded the creation and execution of omnichannel marketing campaigns, including 30-second video ads in 6,000 NYC taxis, regional TV commercials, digital retargeting campaigns, and social media activations, driving increased brand engagement and lead generation.

  • Marketing Manager, 2019-2021

    • Led data-driven, multi-channel marketing campaigns, leveraging consumer insights to enhance brand awareness, optimize audience segmentation, and accelerate lead generation.
    • Pitched, negotiated, secured, and maintained a multi-year exclusive, strategic partnership with a Platinum Club, expanding our luxury market footprint, driving a 240% increase in customer lifetime value, and strengthening market share.

2018-2018               TRIBUNE PUBLISHING (SUN SENTINEL)                                                                                                                 Deerfield Beach, FL

  • Events Producer

    •  Managed P&Ls and budgets of up to $500K, negotiating and implementing vendor agreements to optimize partnership opportunities.
    •  Led advertising campaigns integrating PR, media, and promotions to maximize sponsorship visibility and event attendance.
    •  Conducted market research to identify and secure high-value sponsorships, driving revenue growth and brand expansion.

 

ADDITIONAL DATA

  • Technical Skills: Workfront, Trello, Asana, MailChimp, SendGrid, Workday, HubSpot, Microsoft Excel, Google Analytics, Adobe Photoshop, Adobe InDesign

  • Awards: Rising Star Under 40 - Prestigious Women's Awards 2023 (South Florida Business & Wealth), Innovator of the Year – Up & Comer Awards 2023 (South Florida Business & Wealth)